While channel surfing today I came across a commercial for Maybelline Mineral Make-up commercial. The commercial shows a young adult female clearing off her make up shelf of all the pore clogging liquid make up. The commercial for the new mineral make up claims that using the make up will make your skin look fresh. The rhetorical aim and logos of this commercial can be explained by the phrase "Maybe she's born with it, maybe it's Maybelline." That catchphrase makes females want to buy this product because they want to wear make-up without people being able to tell they are wearing make-up. The ethos in this commercial comes from the speakers character. She is wearing the make up and you can barely tell and she seems to really believe in what she is advertising. The pathos, or emotion, in this commercial i think comes sole from the actress in the commercial. She seems to really believe in the product and by the way it makes her skin looks makes others want there skin to look the same.
This commercial can also appeal to males. The actress in the commercial is a beautiful girl. If a male were to see this they would want their girlfriend or wives to look the same way.