While channel surfing today I came across a commercial for Maybelline Mineral Make-up commercial. The commercial shows a young adult female clearing off her make up shelf of all the pore clogging liquid make up. The commercial for the new mineral make up claims that using the make up will make your skin look fresh. The rhetorical aim and logos of this commercial can be explained by the phrase "Maybe she's born with it, maybe it's Maybelline." That catchphrase makes females want to buy this product because they want to wear make-up without people being able to tell they are wearing make-up. The ethos in this commercial comes from the speakers character. She is wearing the make up and you can barely tell and she seems to really believe in what she is advertising. The pathos, or emotion, in this commercial i think comes sole from the actress in the commercial. She seems to really believe in the product and by the way it makes her skin looks makes others want there skin to look the same.
This commercial can also appeal to males. The actress in the commercial is a beautiful girl. If a male were to see this they would want their girlfriend or wives to look the same way.
About Me
- Kristen
- My name is Kristen Mueller. I am 18 years old. I am a freshman at JMU. I love JMU, its the best school ever. During high school I was really involved with sports. I played Varsity Basketball and Softball. I was also a member of my schools newspaper staff, I was the sports editor. After college I want to become a high school teacher and a high school basketball coach.
2 comments:
I agree, most commercials use rhetorical appeals in order to attract and persuade their target audience. To add to what you said, I also see many informal fallacies being made in this advertisement. Many ads, including this one, use hasty generalizations to persuade their audience. People assume from the ad that the makeup will make you beautiful because the woman in the ad is pretty and she is wearing the makeup. This generalization isn't necessarily true. There are many other factors that determine a person’s beauty. people are too quick to come to the conclusion that the makeup is what made the women pretty. They often overlook factors such as genes and photo touch-ups.
Most commercials do have lovely ladies because they want to get the attention of males and the awe from females. Another thing I noticed from your description of the commercial is the word "mineral" in the title of the make up. The audience might assume that because the make up has minerals in it, then the make up could be all natural. The unstated assumption is that natural is better. A lot of commercials use unstated assumptions as advantages.
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